In 1947 a group of technicians and among them Aldo Bai, Pio Reggiani and Carlo Barassi from Pirelli plus a young architect named Marco Zanuso began to experiment with the use of foam rubber and elastic tapes for the furniture brand. Arflex restarts the 'experimentation-research' created by Zanuso-arflex in 1950 where the shape of the object was driven by used materials.

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